Reimagine healthcare

Teladoc, Inc. is a service that connects 12.5 million members nationwide with affordable, high-quality medical care from board-certified doctors anytime via phone and video consultations, anywhere.

In the Spring of 2015, Teladoc set out to reinvent their mobile presence by redesigning their application that would make their consultation experience streamlined and user-friendly.

My role as UX Design Lead was to make sure user pain-points were accounted for in each stage of design and to push the boundaries in modernizing telemedicine with innovative design principles.

UX Lead: Christine Dani Cruz
Creative Lead: Jessie Harte
Writer: Jerry Abejo
ECD: Andrew Carlson

Copyright © 2016 DigitasLBi. All rights reserved


The One Show - Gold Pencil for Mobile Utility in the User Experience category

The One Show - Gold Pencil for Mobile Utility in the User Experience category

Merit Award in Mobile User Experience

Merit Award in Mobile User Experience


The opportunity

Teladoc is an amazing service that provides quality consultation with over 1,500 board-certified physicians to over 12 million members. Unfortunately, their mobile application was outdated, complicated, and just not helpful. The opportunity here could not have been any greater, a great service that just needed good user experience implemented, coupled with beautiful user interface design. Our team at Digitas were given that awesome challenge and I was thrilled to lead the UX of this redesign.



Product research

During the course of the redesign, I based my designs on iterative user testing but also extensive research. I like to explain my research findings in an approachable way to everyone because I feel that it is my duty not only to show but to educate why decisions are made. Below are some research decks that I shared with our clients to explain my UX directions.

App rating strategy

Help strategy


Iterating with User testing

Teladoc wanted their service to be synonymous with modern tech-driven quality healthcare. In order to redesign this app effectively, we needed to get inside the mind of the people we were designing for. To accomplish this, we decided to user-test our re-designs after the end of every sprint. 

Our objective was to Identify quick learnings on users’ ability to navigate the Teladoc app and gather additional information on their app preferences and perception.

Each user was provided with a scenario and a symptom they were feeling. Examples:


Provided with a Teladoc username and symptoms of being achy and feverish.


Provided with a Teladoc group homepage and symptoms of anxiety

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We tested several key flows including onboarding, first time activation, and requesting  a consult. Users were segmented between different test groups

  • recording of user behaviors. ie) where the user taps on the screen, etc

  • free-form answers based on tailored questions

  • multiple choice options that were more guiding.

For some questions, users were shown different versions of a screen in order to A/B test and determine optimal language or test different user flows.


App map & user flows




Final product





The app won a Gold Pencil for Mobile Utility from The One Show, the prestigious annual awards show produced by the One Club. Teladoc’s app for members, designed by DigitasLBi, was honored with the highest award for Mobile Utility in the User Experience category.


Because of our extensive research, attention to detail, and a relentless focus on exceptional user experiences, the app went from a 2 star rating to a 4+ star rating with stellar reviews.


 According to Dan Trencher, senior vice president for product and strategy at Teladoc, the recently launched mobile apps for IOS and Android have generated “great feedback” from Teladoc’s members and clients. The new apps create a “smooth" consumer-friendly experience,” and include optional credit card scanning, fingerprint login and location-based services.  - FORBES

"Historically, Teladoc’s app has been… well… kind of lame. But, not anymore!! About a month ago, Teladoc completely redesigned their mobile app, and the result is nothing short of stunning. The usability of this new app is not only light-years ahead of the old app, but it is actually some of the best we’ve ever seen." - CALL A DOCTOR